International Society of Biomechanics
Gold sponsor

(M/W) Head of Communication & Marketing

12 Oct 2023
12 Oct 2023
New York, NY
Orbiss Inc.

The company: 

Wandercraft provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

After raising €40M at the end of 2021, the leader in walking robotics is starting a new phase of international growth.

Our goal: to restore the ability to stand and walk to people with reduced mobility. We are realizing the promise of robotics to offer ordinary lives to extraordinary people. To do this, we have created Atalante, the walking exoskeleton that enables paraplegic or hemiplegic people to walk again. Used for locomotor rehabilitation in hospitals, Atalante is the first exoskeleton in the world capable of generating its own balance, without its wearer having to stabilize himself with crutches. With it, every day, patients get up from a wheelchair and walk inFrance, in Europe and in the United States.

Building on the lessons learned from Atalante, we are developing a personal exoskeleton that will allow people to regain their autonomy at home, in the street, in their daily lives...

Job Description:

The Head of Communication & Marketing will define and execute marketing and communication actions to reinforce Wandercraft's strategy and sales, while accelerating brand awareness both in France and internationally.

Location : NY / 3 days in NY

Key Responsibilities:

Team Management & Leadership:

  • Lead the Communication & Marketing team.

  • Set objectives for the team and monitor progress.

Strategy and Planning:

  • Deeply understand Wandercraft's development strategy.

  • Develop a pragmatic, fast, and responsive marketing and communication action plan.

  • Design strategies for all marketing teams, including Digital, Advertising, Communications, and Creative.

  • Prepare and manage budgets for the Marketing department.

  • Set, monitor, and report on team objectives.

  • Participate in the quarterly and annual planning of company objectives.

Branding and Positioning:

  • Design branding & positioning strategies.

  • Ensure our brand message is strong and consistent across all channels and marketing.

Content Development & Analysis:

  • Develop and adapt our themes and arguments, primarily towards healthcare professionals.

  • Highlight and leverage our news: new performances, sales, certifications.

  • Analyze consumer behavior and determine customer personas.

  • Identify opportunities to reach new market segments and expand market share.

Communication Tools Management:

  • Use and develop, if necessary, basic tools: website, blog, news, social media pages (FB, YT, Instagram, Linkedin, Twitter).

  • Regularly measure traffic, awareness, and engagement progress, aiming for strong growth.

Media Relations and Competition:

  • Plan and manage, in collaboration with the press agency, the media plan (TV, radio, web, written).

  • Leverage media appearances to feed social networks.

  • Monitor competitors (acquisitions, price changes, and new products and features).

Contact Management and Events:

  • Build and maintain targeted mailing lists (healthcare professionals, press, investors, general public).

  • Improve opt-in and ensure compliance with current regulations.

  • Support or organize external conferences and seminars.

  • Coordinate sales and marketing efforts to boost brand awareness.

Required profile:

  • Proven experience in the field of communication and marketing.

  • Ability to understand and align with the company strategy.

  • Mastery of digital communication tools and media.

  • Excellent project management and organizational skills.

  • Ability to work in a team and collaborate with various stakeholders.

This position offers an exciting opportunity to contribute significantly to the growth and development of Wandercraft.

Required skills:

  • Diploma: Degree from a renowned business or communication school. Preferred: a background Healthcare/Engineer coupled with a business degree.

Experience: at least five years of experience in similar roles, preferably for an innovative product or company in healthcare

Expected skills:

Solid knowledge of web analytics: expert

Leadership skills with the ability to set and prioritize goals: expert

Responsive design/marketing skills: expert

Analytics and tech tool skills: expert

Spoken and Written English: trainer