International Society of Biomechanics
Silver sponsor

(M/W) Head of Marketing & Communication

Category
Manager
Posted
20 Nov 2023
Modified
20 Nov 2023
City
New York, New York
Country
United States
Organisation
Wandercraft SAS

About us 


Wandercraft provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to color, religion, sex, sexual orientation, gender identity, national origin, age or disability.


After raising €40M at the end of 2021, the leader in walking robotics is starting a new phase of international growth.


Our goal: to restore the ability to stand and walk to people with reduced mobility. We are realizing the promise of robotics to offer ordinary lives to extraordinary people. To do this, we have created Atalante, the walking exoskeleton that enables paraplegic or hemiplegic people to walk again. Used for locomotor rehabilitation in hospitals, Atalante is the first exoskeleton in the world capable of generating its own balance, without its wearer having to stabilize himself with crutches. With it, every day, patients get up from a wheelchair and walk inFrance, in Europe and in the United States.


Building on the lessons learned from Atalante, we are developing a personal exoskeleton that will allow people to regain their autonomy at home, in the street, in their daily lives... With this personal version, Wandercraft aims to change millions of people's lives for the better.


This unique project is carried out by a team united around a mutual goal: improve the daily life of people with reduced mobility. We are working in a kind, fun and agile environment. Each member of the Wanderteam brings effervescence and passion to take this state-of-the-art medical robotics device to the next level.


From the very heart of Paris and New York, we are collaborating with the best university laboratories and leading medical teams, in Europe and in the USA. We have built a working environment that is motivating and rewarding on a personal and technical level.


We are looking for talents who are enthusiastic, passionate, creative but above all like-minded: abiding by the highest standards, honest and committed to everything you do. Expect to be challenged: we are creating things that nobody has ever done before. Expect to have to work hard and fast: we are testing and learning as we go. Expect to aim for perfection: after all, we are breaking ground with high technology exoskeletons.


Are you ready to push the limits?


Job description 


The Head of Communication & Marketing will define and execute marketing and communication actions to reinforce Wandercraft's strategy and sales, while accelerating brand awareness both in France and internationally.


The position is based in New York, with minimum 3 days in the office


Key Responsibilities:


Team Management & Leadership:


• Lead the Communication & Marketing team.


• Set objectives for the team and monitor progress.


• Coordinate global marketing activities between the US and France


Strategy and Planning:


• Deeply understand Wandercraft's development strategy.


• Develop a pragmatic, fast, and responsive marketing and communication action plan.


• Design strategies for all marketing teams, including Digital, Advertising, Communications, and Creative.


• Prepare and manage budgets for the Marketing department.


• Set, monitor, and report on team objectives.


• Participate in the quarterly and annual planning of company objectives.


Branding and Positioning:


• Design branding & positioning strategies.


• Ensure our brand message is strong and consistent across all channels and marketing.


Content Development & Analysis:


• Develop and adapt our themes and arguments, primarily towards healthcare professionals.


• Highlight and leverage our news: new performances, sales, certifications.


• Analyze consumer behavior and determine customer personas.


• Identify opportunities to reach new market segments and expand market share.


Communication Tools Management:


• Use and develop, if necessary, basic tools: website, blog, news, social media pages (FB, YT, Instagram, Linkedin, Twitter).


• Regularly measure traffic, awareness, and engagement progress, aiming for strong growth.


Media Relations and Competition:


• Plan and manage, in collaboration with the press agency, the media plan (TV, radio, web, written).


• Leverage media appearances to feed social networks.


• Monitor competitors (acquisitions, price changes, and new products and features).


Contact Management and Events:


• Build and maintain targeted mailing lists (healthcare professionals, press, investors, general public).


• Improve opt-in and ensure compliance with current regulations.


• Support or organize external conferences and seminars.


• Coordinate sales and marketing efforts to boost brand awareness.


Profile required


Proven experience in the field of communication and marketing.


• Ability to understand and align with the company strategy.


• Mastery of digital communication tools and media.


• Excellent project management and organizational skills.


• Ability to work in a team and collaborate with various stakeholders.


This position offers an exciting opportunity to contribute significantly to the growth and development of Wandercraft.


Required skills:


Diploma: Degree from a renowned business or communication school. Preferred: a background Healthcare/Engineer coupled with a business degree.


Experience: at least five years of experience in similar roles, preferably for an innovative product or company in healthcare


Experience in Healthcare, MedTech


• Solid knowledge of web analytics: expert


• Leadership skills with the ability to set and prioritize goals: expert


• Responsive design/marketing skills: expert


• Analytics and tech tool skills: expert


• Spoken and Written English: trainer


Application 


Please apply directly on Welcome Kit using the following link: https://wandercraft.welcomekit.co/jobs/m-w-head-of-communication-marketing_new-york